People make buying decisions based on emotion.
Its wise to use emotion to sell what people want, not what you think they “need” or want them to need.
Your properties video will spark more emotions because people can easier connect with video than pictures..
Social media is about engagement which can trigger emotions and understanding who you are trying to reach and at what stage of the process..
A good video makes potential clients
- walk the property in their mind and
- imagine how it would feel to own it too.
- emotions bring sales!
Social media are flexible if you
- set a clear social media business objective.
- make them a platform to interact with your potential customers
- raise your website traffic and saves you advertising money