How to beat economic crisis with social media and Chinese wisdom?

I came across and interesting Chinese symbol made of two parts “danger” and “opportunity”.

Instantly gambling came across my mind ..but I since Im a marketing professional I prefer strategically planning to gambling..

But imagine if you could legally plan while gambling wouldn’t you be winning? But what does gambling has to do with Chinese symbols?

The symbols I mentioned before actually stands out for crisis in Chinese.

They are pronounced wei1 ji1. wei means “danger; peril” and ji means “opportunity; crucial point”.

So literally wei plus ji equals “danger” plus “oportunity”.

 Therefore if we could master danger in crucial point we could be winning right?

  So we have economic crisis which is danger and a crucial point which is growing social media users daily …So if you   are not focusing on complete and optimized social media presence today you are definitely gambling with your  business success instead strategically winning big business opportunities.

Because you are lucky enough to be reading this there is good news for you!

However, a dangerous situation can become an opportunity if wei ji  becomes zhuan3 ji1.

Zhuan ji means “turn for the better“. Zhuan means “turn into”. So zhuan ji means “turn into opportunity”.

So stop gambling with your bussines and start winning with complete social media presence.

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• 30 Social Media Predictions for 2012 From the Pros (bjconquest.com)

How to start socializing your business social media?

Can there be a wrong way to be social?  

We all learn from mistakes right? But in order to learn you have to make them first just like little kids growing. There are many great benefits of social media that can save you marketing money and more..

So  start using social media step by step

You don’t have to optimize  all your social media presence in one step

Just start with adding basic information (about, office hours, product info…) and communicating at least weekly

• Imagine your target audience what are their hobbies, what do the they like, how old are they..

• Create an account with social media in according to target audience

• Upload 10 pictures that, without captions, or explanations visualize what what your bussines is all about

• Ask yourself »What would make the boring salesman at the local store tell me about my product?«  make this sound how you wanted to hear it and post it on your social media to see the reaction

• Dont just post updates on you products but post entertaining link relevant to you business 

•  Engage and communicate regularly and dont worry if people don’t always agree you building trust by communication

Good luck!

Related articles

• Be social: Social media for small businesses (marketing.yell.com)
• Why should you bother with social media business objective? (mashazunich.wordpress.com)
• Interactivity on social networking for business success $ (mashazunich.wordpress.com)
• Be social: Why does your business need social media? (marketing.yell.com)

Is your business still scared of social media presence?

Imagine going to the local mall and every time you enter they would have the same merchandise, the same merchandise every time..

Would you still come back and buy so often?

Probably not.

We are all afraid of change, but without it our lives would be boring - just a routine.   

So how we can be afraid of social media change in our business if we cant live without changes in our daily lives?

Main benefits of adding social media for you business

1. Standing out in an increasingly noisy marketplace > improved business sales > reductions in marketing costs
2. Branding –  the impression that a consumer gets of your bussines and is most likey remeber in the future
3. Lead generating  social media can help act as a means of finding customers for your business
4. Customer service and feedback providing support to your customers is vital to the success of any business showing how dedicated you are to your audience

" Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer social media , do not wait . Go out and be social." Masha Zunich

Not using social media for your business can make you more damage than engaging  in social media in “wrong way”! So don’t be afraid to make a change for the better!

Related articles

• Be social: Do you really need a social media manager? (marketing.yell.com)
• Be social: Why does your business need social media? (marketing.yell.com)
• AdVoice: Can social media enhance your business? (forbes.com)

Clear social media objectives save time and make your business money!

 We are all  busy –  save your prospects time and $ with great social media strategy!

People make buying decisions based on emotion.

Its wise to use emotion to sell what people want, not what you think they “need” or want them to need.

Your properties video will spark more emotions because people can easier connect with video than pictures..

Social media is about engagement which can trigger emotions and understanding who you are trying to reach and at what stage of the process..

A good video makes potential clients

1.  walk the property in their mind  and
2.  imagine how it would feel to own it too.
3. emotions bring sales! 

Social media are flexible if you

• set a clear social media business objective.
• make them a platform to interact with your potential customers
•  raise your website traffic and saves you advertising money 

 

Social media marketing works! Luck is preparation meeting opportunity so plan your social media marketing.

What social media strategy best suits your business objective?

Every business objective demands a different social media strategy..

1. A company blog can be effective in

creating awareness/ branding , counteract negative publicity or to deposition a competitor.

2. A  contest  which takes players to a landing page  with special winner discounts is driving sales.

3. Social networks can be used for online brand building if the members are given educational and entertaining experience.

4. A good YouTube video may be a hook that brings buyers to page where they download information and get prospective customers contacts.

Sell your real estate via social media marketing

How to do that? Example of social media channels to use if you are a real estate agent..

•  Give tips how to choose the right apartment consider different lifestyles, age, income and give a contact to give more help..

•  Be informative and give links where they can see more than competitors offer (youtube videos of app really impressed me..)

• Be engaging and ask questions on social media in order to get to know what your audience thinks of what your company has to offer, if they miss something or maybe don’t understand some points..

• Entertain and make their day by posting interesting things related to your business topic..
• An example for real estate follows

 

Why should you bother with social media business objective?

Before starting any social media marketing channels for you business

Understand your audience / target market and social media objective –  so you don’t lose time with the wrong type of social media

In markets like personal finance, technology, automotive, boating, entertainment and consumer packaged goods there is ample of evidence that bloggers and online communities are important sources of influence!

• For a successful social media strategy go backwards from objective “making a sale” !

Few people purchase cars, boats or real estate online.

• More realistic for an automotive, boat manufacturer or real estate agent would be to get a customer’s online attention first don’t bombard them with offers..
• Offer then to join a
•  mailing list,
• request a call,
• join some social network information channel/ page of a campaign

Good  ideas for objectives of your social media campaign

1. Create or alter brand image
2. Inform customers, product specs of upgrade, new, download
3. Raise awareness with the media and investors
4. Raise requests for sales contact & more info

Actually, satisfying curiosity tends to lead to more curiosity..which can drive sales..

So why don’t use this fact to promote your business?

Don’t abuse social media use it! Rather than just posting offers - make yourself interactive by being useful and helpful. The most successful people are also the most curious and daring!

Every business objective demands a different social media strategy see which best suites your business objective in my next post..till soon;)

Interactivity on social networking for business success $

Interactivity on social media helps a company build stronger relationships that deliver measurable benefits. Social is interactive right?

“Social Media isn’t just about having a  business profile just so that “you’re on there” but are effective outlets for finding new customers and readers.”  There is  much more than just posting updates.

• It’s literally a second website – you can update frequently and easily (without paying for a web developer).
• Social networking are one of most powerful media strategies you can implement to optimize your online presence.

Quick tips for optimizing social media for your business

• create a business profile page and start communicating with you target audience daily
• Personalize your brand social media account & showcase brand culture and business environment

The easiest way to personalize social media ?

• Share upload images and videos of your products or just post useful relevant information or links.

How to be interactive on social media?!Don’t only post info about you business

1. invite people to join your network
2. join groups relevant to your business,
3. blast business relevant messages and links
4. create events, business specials, sales…
5. connect and communicate with you fans daily

Dont let your social media strategy make your message spread thin! Many businesses settle for sparse profiles on various sites, never discovering the other powerful marketing tools  many of these social marketing platforms have to offer and mostly for free.. Social media marketing pioneer Deltina Hay suggests:” choose two or three social networking sites that best fit your business and invest time to maximize your presence in them.” Last social media strategy hint by Masha Zunich.. Social media personalization is key to social media success.

• Be a human behind your business in virtual word (don’t hide behind a company’s social media profile)

• Instead of companies building themselves by an image and advertising, they could   “promote themselves” on the people behind it.

• Have real people represent the company and talk to them on social media.

Fans will notice there are real individuals behind who care behind the business – this is definitely a human touch to distant social media strategy. Good luck!

Mash_Zunich_social_media_marketing_professional

Mash_Zunich_social_media_marketing_professional, a photo by Masha Z on Flickr.

Just designed of my new creative social media marketing ideas banner to help promote me as a social media marketing creative ideas professional. What do you think of it?

Masha Z’s photostream

Masha Z’s photostream on Flickr.

Check out my new social media marketing creative picture stories and get great inspiration for your social media strategy

Lesson no.1 optimize social media, blogs…choose keywords wisely!

One of the first lectures in our social media webinar is about optimizing blog posts..and my dilema how to choose keywords to be optimized over all social media?

 To be able to get more exposure on blog or via social media overall our professor Mrs. Deltina Hay suggest deciding on key terms and using them in all postings and in all social media.

1.Decide what is your purpouse and get related keyterms, how?

I decided my blog is going to be semi professional and I will be writing about social media and social media marketing for now and maybe about my passion for dogs later..

A good website that recommends how to pick more of your theme related keywords… I decided to go with GoogleAdwords where i got this so I decided to go with some keywords like social media marketing, social marketing for companies, what is social media marketing…and lets see how it goes..

 

2. After choosing your social media key words you have to constantly use them all over the your social media.. write them down somwhere and use them.. you still have problems choosing them just use some and see how they work for you, you can always change them later..

3. How many social media keywors to choose and how?

I had my dilemma but after reading some articles about choosing keyterms I decided to go for 10. Alos I tryed to thought about what a person looking for social media marketing tips would type into Google.. I came across that “ideal density of keywords on the pages -around 5 to 10 per cent is considered about the ‘right’ amount”.

4. Mine or yours keywords, key information?

Interesting after this research I found how much controversy about ethics is there in a virtual word..I was thankfull for all the information I learned in my social media class at Drury University and could credit my professor Mrs. Deltina Hay for that but what abot all things we find online and we post them..is posting a original link and citing an aouthor enough?

I will be discussing this in my social media ethics page.. I decided for now that I will be posting all my used links in separate page named Usefull social media links where I will give credit to all those information i used..